Referrals are the cheapest, most effective, fastest and easiest way to grow a business. BUT unfortunately for most businesses, it is like throwing mud at the wall and hoping that it sticks.
With no plan, no system and no strategy, it is just pure luck if you get referrals or not.
For most business owners they believe that getting referrals is all about:
- Asking their current clients ‘who do they know’.
- Providing great services and sitting and waiting.
- Teaming up with 1 or 2 other professionals that have your clients.
- Paying people to pass you new business.
And while they are all valid and I’m sure could work, I’m here to tell you it is also why you currently can’t grow your business on referrals alone.
Just like with any form of marketing, there is a clear plan, a clear strategy and clear actions to implement that will ensure you can generate as many warm, qualified, free leads and referrals into your business each and every week.
It is a matter of knowing what to do and that is where we come in!
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